H&R Block, Block Advisors and Spruce had a challenge. Their email strategy was cumbersome — it lacked personalization and agility, making it difficult to scale rapidly to account for the changing demands of tax season.
We reimagined their data infrastructure to allow for more customization, while building a modular creative system that enabled unlimited possibilities to scale with the speed to meet our customers needs in real time.
© Gale | HRB