We partnered with a local influencer to spread the prevacid message among millenials. As today's most stressed out generation, they work hard, play hard and are more likely than their parents to experience gastro-intestinal distress and acid reflux as "stress-related heartburn" which no PPI is talking about. Prevacid seized the opportunity to drive conversation and relevance with "stress-eating" millenials in Nashville by putting "Stressburn" on the map, so they can prevent it.
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