SiriusXM wanted to deepen brand execution across all touch points by creating a more consistent experience across their platforms. The Halo Design System was developed to bring order and value to the SiriusXM consumers in both a strategic and stylized way. This System brings the tools to highlight the value offering in the brand while creating a platform to convey the message in an engaging way. This new design will bring consistency to eCRM communications and will elevate their presence with a high level of visual quality and drive response and sales.





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